We searched Google Maps for "roofing contractor in Lansing, MI" and looked at the first 47 results. Here's what it takes to be near the top.
In Lansing, every roofer in the top 3 had at least 195 reviews. The median roofer on the list had 46. That's the gap to close.
3 of the top 3 had a rating of 4.8 or higher.
NOAA logged 161 hail reports in Michigan over the past year. After a storm, homeowners start searching for a roofer.
Run the same search for your business. It's free and takes ten seconds.