We searched Google Maps for "roofing contractor in Lafayette, IN" and looked at the first 41 results. Here's what it takes to be near the top.
In Lafayette, every roofer in the top 3 had at least 127 reviews. The median roofer on the list had 44. That's the gap to close.
2 of the top 3 had a rating of 4.8 or higher.
NOAA logged 245 hail reports in Indiana over the past year. After a storm, homeowners start searching for a roofer.
Run the same search for your business. It's free and takes ten seconds.