We searched Google Maps for "roofing contractor in Columbia, MO" and looked at the first 55 results. Here's what it takes to be near the top.
In Columbia, every roofer in the top 3 had at least 122 reviews. The median roofer on the list had 21. That's the gap to close.
2 of the top 3 had a rating of 4.8 or higher.
NOAA logged 706 hail reports in Missouri over the past year. After a storm, homeowners start searching for a roofer.
Run the same search for your business. It's free and takes ten seconds.