We searched Google Maps for "roofing contractor in Carlsbad, NM" and looked at the first 10 results. Here's what it takes to be near the top.
In Carlsbad, every roofer in the top 3 had at least 18 reviews. The median roofer on the list had 4. That's the gap to close.
NOAA logged 56 hail reports in New Mexico over the past year. After a storm, homeowners start searching for a roofer.
Run the same search for your business. It's free and takes ten seconds.