We searched Google Maps for "roofing contractor in Boise, ID" and looked at the first 44 results. Here's what it takes to be near the top.
In Boise, every roofer in the top 3 had at least 321 reviews. The median roofer on the list had 95. That's the gap to close.
3 of the top 3 had a rating of 4.8 or higher.
NOAA logged 36 hail reports in Idaho over the past year. After a storm, homeowners start searching for a roofer.
Run the same search for your business. It's free and takes ten seconds.